About the Show

Propagating Play is a science communication media project translating cutting-edge neuroscience about the power of play for healing and productivity into accessible tools for everyone.

The core format is a 20-minute magazine-style video show with expert interviews, brain science explainers, and real-world field segments. A companion webtoon follows a fictional ensemble navigating the same barriers the show explores. Season 1 launches in Spring/Summer 2026.

Guests will include scientists, community voices, and public figures who embody play in their own lives — including celebrity guests in select episodes. The show is built for people who are burned out, time-poor, and skeptical that wellness is for them.

Learn more at: propagatingplay.com

The Opportunity

We are seeking an experienced Sponsorship Consultant/Agency to identify, pitch, and close brand partnerships. We provide the mission and the content; you bring the outreach infrastructure and relationships. We are open to commission-based, and hybrid commission/retainer structures.

Our Partnership Model: Beyond "ad reads," we offer sponsors innovative Founding Circle Partner packages that include a robust suite of branded content, social features, and custom integrations across video, audio, and newsletter platforms that far exceed market standards.

Program Format & 2026 Schedule

• Core Season (Summer/Fall): 8–10 bi-weekly video episodes.
• Tentpole Event (June 11): A high-visibility special for World Day of Play.
• Regular Bi-weekly Episodes (June–October): "The Deep Work" segments (unreleased expert content).
• Fall/Winter Bonus Episodes: November - December holiday play guides + bonus content episodes

Strategic Advantage: 6 month continuous brand touchpoints for sponsors.

Selection Timeline & How to Respond

We are moving quickly to align with our Spring 2026 production cycle. Review of proposals begins immediately. Interviews will be scheduled as qualified candidates are identified. We aim to have this role filled and active by March 10th.

Please send a proposal (maximum 3 pages) to contact@hortikiplants.com. Include:

Experience and Fit:

• Overview of relevant experience in sponsorship or "impact-driven" media.
• Which specific brand categories (e.g., Tech/SaaS, Health/Wellness, Education, CPG) do you have active, "first-name-basis" relationships in?

Strategy & Revenue Projections

• 3-5 brand categories/companies you would target for this project and why.
• Based on our Spring/Summer launch schedule and multi-channel format, provide a "Conservative," "Expected," and "Stretch" revenue goal for Season 1.
• 90-Day Roadmap: Immediate priorities to secure "Founding Circle" partners for launch vs. mid-season partners.

Scope of Service & Logistics

• What exactly will you produce? (e.g., Updated media kit, lead list, monthly pipeline reports, contract templates).
• Specific requirements from the Propagating Play team (e.g., deck needs, call attendance, other support).

Compensation and Terms (Required):

• Proposed fee structure and rates (USD).
• Suggested length of initial contract.